In many ways, it's better to have some presence than none. So, if you're not much of a creator (a person who makes interesting, entertaining content on social media), or there's no one on your team with the knack or bandwidth to run your Instagram account, it's probably not the right fit for you.īut does this mean you shouldn't have an Instagram account at all? Do you know what we mean? A feed with posts that use identical layouts and designs, only talking about their features and products, lacking engagement with their target audience (who may or may not be on Instagram) on every front. There are many businesses that create accounts on Instagram and then proceed to post the most boring scheduled content on earth. Many everyday mobile users use Instagram, but does this mean your business needs to be on Instagram, too? Will it help you reach your business goals? It's easier to trust someone you can relate to and who replies to your comments in their feed, right? Is Instagram the right platform for your business? There is a web app version of Instagram to help with discoverability on search engines, but if you want to share pics and post videos, you need to get the mobile app.Ĭonsidering its roots as a photo-sharing app for everyday travelers, it only makes sense that most Instagrammers are normal people going about their day-to-day and sharing their life stories in pictures.īecause it's opened up a new way for brands to reach their customers in a personalized manner.Ī post shared by V G O G H V I N T A G E ® the rise in influencers and "momfluencers" on Instagram – they're everyday people who have a knack for creating engaging content and building communities around specific topics. Instagram is a mobile-first application, meaning its target audience is mobile users, and all the features are created for them. Image Source: Olya Kobruseva via Pexels Who uses Instagram?
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